Founder, Chair and CEO
Brief info
Houda El Fechka Eddiouane, Founder, Chair, and CEO of the World Fashion Council, is an influential leader with over two decades of experience in fashion design, branding, marketing, and event production. Starting her career in electrical engineering, Houda made a bold transition to fashion, founding her own brand Zahra Couture and later launching the exclusive high-end label Maison D’hee. Her passion for diversity and inclusion has driven her to create platforms like INTERNATIONAL Fashion Weeks and the World Fashion Council, which empower emerging talents across the globe.
Under Houda’s leadership, the World Fashion Council serves as a catalyst for innovation, sustainability, and creative excellence in the global fashion industry. She has established herself as a key figure in fashion, fostering collaboration and opportunities for designers, models, and influencers on an international scale. INTERNATIONAL Fashion Weeks has become a critical platform for showcasing diverse talent and promoting cultural exchange in fashion capitals around the world.
Through her company, BMG, Houda continues to influence the fashion and lifestyle industries, combining traditional craftsmanship with modern trends to help brands thrive in today’s dynamic market. Her entrepreneurial spirit and visionary leadership are reshaping the global fashion landscape, making her a transformative force in the industry.