Chief Branding and Digital Transformation Officer
Brief info

Amine Khettat, as the Chief Branding and Digital Transformation Officer of the World Fashion Council, brings years of expertise in digital strategy and brand evolution. Known for his visionary thinking, Amine drives the council’s digital transformation efforts by crafting innovative strategies that leverage technology to empower fashion brands globally. His focus on redefining brand identities and maximizing digital growth opportunities ensures the council remains at the forefront of the fashion industry. Amine’s leadership bridges creativity and technology, supporting the council’s mission to foster inclusivity, sustainability, and global impact in fashion.