Issam Balalioui, is a young and fresh Moroccan haute couture fashion designer, born in 1978, he always dreamed about working in the world of fashion glossary.
Balalioui is the creative director of his own fashion designing firm “Wachma One”, which he created back in 2009.
He lived much of his life in the United States and came back to his country to prove himself as one of the best fashion designers in Morocco and he succeeded because of his hard work and devotion towards what he does.
Specialized in the Moroccan traditional wear he adds an innovative touch to his designs by mixing authenticity and modernity, which provides him originality and to his costumers a wide choice of models.
“Wachma one” known today as one of the best fashion houses in Morocco, has designed costumes for several international and national stars such as the great Wadie Safi, Mohamed Darhem, Saad Lamjarred, Souaf Al Kaabi, Rhani, Michaal Lemtiri, Mohamed Bastaoui, Latifa Ahrar, Sophia El Marikh, Rajaa Kasbani, Hatim Idar, Reda Taliani, Fawaz Ben Tmassek, Kawtar Boudarraja, Kalila Bounaylat.. and much much more.
Issam Balalioui has participated in several fashion shows both nationally an internationally

Balalioui has faith in the beauty of creation and believes that the world of fashion design is all about inspiration, creativity, talent, passion, originality, experience, respect for your work and that’s what makes him today one of the heads of fashion in Morocco.